FEATURE image: Over the Top to Victory (“Doughboy”), 1921, John Paulding, Memorial Park, Wheaton, Illinois.
“Over the Top to Victory” is a bronze sculpture that depicts an American infantryman in World War I (known popularly as “doughboys”) that was created by American sculptor John Paulding (1883-1935).
The statue was cast in 1921 by the American Art Bronze Foundry in Chicago and stands in Memorial Park in Wheaton, Illinois.
Paulding studied sculpture at The School of the Art Institute of Chicago and is best remembered today for his World War I memorials.
When the United States entered World War I in April 1917 the soldiers fought valiantly. An armistice was signed on November 11, 1918—the origin of today’s Veterans Day—in a victory for the allies. The war had started in August 1914 and had gone on for over four years.
The statue was dedicated on Armistice Day, November 11, 1929, in honor of all World War I veterans in Wheaton, Illinois. Memorial Park had been established in central Wheaton in 1921 specifically to honor war veterans. Four months before this statue was dedicated—on July 12, 1929—the WheatonIllinoian opined about The Doughboy: “The statue is a fitting memorial to the soldiers of the community who died fighting for our cause. Let us not forget so easily!”
After more than 70 years standing proudly outside in the elements, the statue was refurbished and conserved in August 2000 by Venus Bronze Work, Inc., in Detroit, Michigan—and rededicated on Veteran’s Day of that year. The same local American Legion Post led the dedication ceremonies in both 1929 and 2000.
A closed-down weather-beaten replica of the very first McDonald’s franchise restaurant started by Ray Kroc (1902-1984) on April 15, 1955 standing on its original site in Des Plaines, Illinois, is slated to be demolished by McDonald’s Corporation with its land donated or possibly sold.
It was not long ago that McDonald’s touted that approximately one in every eight American workers had been employed by the company (Source: McDonald’s estimate in 1996) and that even today McDonald’s hires around 1 million workers in the U.S. every year. By 1961 there were 230 McDonald’s franchises in the United States. In 2017 there was 37, 241 McDonald’s restaurants worldwide. Not only historians and historic preservationists decry the imminent demolition of the first McDonald’s restaurant in Des Plaines, Illinois, just west of Chicago, but others impressed by its direct significance to the growth and impact to U.S. labor history as well as the American restaurant industry and American automotive culture in the post-World War II era. Further, McDonald’s restaurants today reach into 121 other countries around the world influencing and being influenced by global cuisine. That all of this cultural and business import was born on a now-threatened patch of land on Lee Street in Des Plaines, Illinois, is impressive.
It appears that if and when McDonald’s follows through on its November 2017 decision to raze the building and give up the site, this originally-designed McDonald’s restaurant on Ray Kroc’s original site in Des Plaines will be forever lost. The story of how that planned demolition of this unique piece of Americana came to be began 35 years ago. It was on March 3, 1984 that after 29 years of continual operation the original franchise restaurant on the original site was permanently closed and demolished. Founder and former McDonald’s Corporation chairman Ray Kroc had died less than six weeks before in January 1984 at 81 years old in San Diego, California.
The McDonald’s restaurant brand opened its first burger bar called McDonald’s Bar-B-Q in California in 1940 – and, by 1953, brothers Maurice and Richard McDonald started a small franchise business in Phoenix, Arizona and Downey, California. Today’s nationwide and global franchise empire that serves 75 burgers every second (Source: McDonald’s Operations and Training Manual) began when Oak Park, Illinois-born Ray Kroc, a paper-cup-turned-milkshake-machine salesman, convinced the McDonald brothers to let him franchise their business nationwide. Kroc offered to manage the franchises in the U.S., excepting the brothers’ first franchises in Arizona and California, and the pair were to receive a tiny percentage of gross sales nationwide in return.
Kroc’s first walk-up franchise McDonald’s restaurant at the “Five Corners” intersection in Des Plaines, Illinois, served an assembly-line format menu of hamburgers, cheeseburgers, french fries and a selection of drinks. In 1955, he founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name and operating system. By 1961, Ray Kroc’s vision had clearly paid off for the now 59-year-old former paper cup salesman. That same year, Kroc bought out the McDonald brothers for $2.7 million and launched his strict training program, later called “Hamburger University, ” in nearby Elk Grove Village, Illinois, at another of his 230 new McDonald’s restaurants. Ray Kroc’s original vision was that there should be 1,000 McDonald’s restaurants in the United States. When Kroc died in January 1984, his goal had been exceeded six fold — there were 6,000 McDonald’s restaurants in the U.S. and internationally in 1980.
The Des Plaines suburban location of Ray Kroc’s very first McDonald’s franchise retains its relatively humble setting even as the McDonald’s Corporation it spawned earns $27 billion in annual sales making it the 90th-largest economy in the world (Source: SEC). Kroc, the milkshake machine salesman who convinced the McDonald brothers to let him franchise their fast-food operation nationwide, saw his original McDonald’s franchise at 400 Lee St. in Des Plaines open for business until, shortly after his death, it closed on Saturday, March 3, 1984.
Ray Kroc (1902-1984) photographed with an artist’s rendering of his highly successful McDonald’s franchise restaurant. The franchise started in Des Plaines, Illinois, in April 1955 and has had a significant impact on U.S. labor history and the American restaurant industry and automotive culture in the post-World war II era.
In 1984 there were no plans to preserve the site – its golden arches and road sign had been carted away – but a public outcry prompted McDonald’s in 1985 to return the restaurant’s restored original sign designed by Andrew Bork and Joe Sicuro of Laco Signs of Libertyville, Illinois, and dedicate a restaurant replica that still exists today on the original site though it is now slated for demolition. The historic red neon-lettered sign turned on for the opening of Kroc’s first store on April 15, 1955 – there is one similar to it preserved in The Henry Ford museum in Dearborn, Michigan dating from 1960 – proclaimed “McDonald’s Hamburgers” and “We Have Sold Over 1 Million” and, intersecting with an iconic golden arch displayed a neon-animated “Speedee” chef, the fast food chain’s original mascot. (The clown figure of Ronald McDonald first appeared in 1963).
Newspaper advertisement announcing the opening of Ray Kroc’s first McDonald’s in Des Plaines, Illinois, in 1955. It featured the franchise’s first mascot, Speedee, who was significant to the assembly-line format menu and prevailing automobile culture.
Historic photograph of Ray Kroc’s first McDonald’s restaurant in Des Plaines, Illinois, on opening day, April 15, 1955.
The replica of McDonald’s first franchise restaurant is missing its golden arches, “McDonald’s” sign over the entrance and its original 1955 Speedee neon lettered sign. They were dismantled and removed in January 2018 by McDonald’s to an undisclosed location out of public view. Photo by author, May 6, 2018.
The day after the original restaurant closed – Sunday, March 4, 1984 – a McDonald’s restaurant franchise moved across the street into a state-of-the-art new building on a site that once accommodated a Howard Johnson’s and, after that, a Ground Round. The full-service McDonald’s in Des Plaines, Illinois, today continues to operate out of that 1984 building. It may confuse the visitor which exactly is the original site of the first McDonald’s as the newer 1984 building not on the first site displays inside a high-relief metal sign that reads: “The national chain of McDonald’s was born on this spot with the opening of this restaurant.” Though undated, it is signed by Ray Kroc which points to it being brought over from the original restaurant when it was closed. At the replica restaurant on the original site two metal plaques (dated April 15, 1985) properly proclaim: “Ray A. Kroc, founder of McDonald’s Corporation, opened his first McDonald’s franchise (the ninth McDonald’s drive-in in the U.S.) on this site, April 15, 1955.”
A few months after the first franchise restaurant was closed and demolished in 1984, the parcel of land on which it sat – it had only always been leased since 1955 – was purchased by McDonald’s at the same time they announced plans for the replica landmark restaurant.
The original architectural plans by architect Robert Stauber from the mid1950’s were lost, so 1980’s planners applied architectural drawings of McDonald’s restaurants built in the late 1950’s for the replica. Its kitchen included refurbished equipment brought out of storage, including the restaurant’s original six-foot grill. It also displayed one of Ray Kroc’s original multimixers like the ones he sold to Maurice and Richard McDonald that started a fast-food partnership in the 1950’s which by the mid-1960’s inspired many well-known copy cats of McDonald’s model, including Burger King, Burger Chef, Arbys, KFC, and Hardee’s.
Soda fountain multimixer.
The original restaurant had been remodeled several times during its almost 30 years of operation but never had much in the way of indoor seating or a drive-through. It did feature a basement and furnace built for Chicago’s four seasons and was used by the replica museum to exhibit items. The McDonald’s Museum was open for tours until September 2008 when the site experienced record-setting flooding from the nearby Des Plaines River. In April 2013 another record flood in Des Plaines submerged the McDonald’s Museum and produced serious speculation that the site would be moved or permanently closed.
An aerial view during the April 2013 Des Plaines River flood shows the partially submerged replica first McDonald’s franchise restaurant (at right) with its original Speedee neon sign. Thesign was first lit on April 15, 1955, a Friday Night. Photo: Chris Walker, Chicago Tribune, April 19, 2013.
In mid-July 2017, only four years since the last significant flood, the area experienced its worst flooding on record. In November 2017 McDonald’s announced it would raze the replica restaurant structure and by May 2018 the site had had its utilities disconnected and its golden arches, Speedee sign, and main entrance McDonald’s sign dismantled and removed. These historically valuable items were taken by McDonald’s out of public view to an undisclosed location. Once again, and this time more seriously it appears, the prospect of pleas by Des Plaines municipal authorities, historic preservationists, social media and others for McDonald’s Corporation to preserve the site intact is murky at best.
Historic photograph from 1955 of the original Des Plaines McDonald’s restaurant which was demolished in 1984. A replica restaurant was built in 1985 based on architectural plans of later McDonald’s restaurants. That replica on the historic site is awaiting immediate demolition announced by McDonald’s in late 2017.
FEATURE image: Henri de Toulouse-Lautrec (1864-1901), La Revue Blanche, 1895, Paris. Lithograph in four colors.
By John P. Walsh
The nineteenth century in France brought about a radical transformation of the role of the artist. In place of artwork for aristocratic patrons, artists in all media were increasingly left to their own devices and began creating works of art in their studios and looking to sell them in the open marketplace. Innovative forms, new subjects, and new styles emerged from these changing economic structures brought about by the dawning of the industrial and technological age as well as the growing importance of cities.
In Paris and elsewhere, enterprising artists sought to attract new clients increasingly composed of the urban bourgeoisie. By the mid-to-late nineteenth century the involvement of the public in artistic matters became an irrevocable fact which had been secured by the improved means of mass production. New processes in lithographic and photographic printmaking, for example, made art widely available to a popular audience. The entry of this sort of democracy into artistic production coincided with current aesthetic influences such as a Japonisme movement prevalent in France in the years before 1890. In addition, there was a new understanding of modern beauty that began around 1830 that rejected traditional forms of beauty manifested in classical and later art forms.
By the early 1890’s when Henri Toulouse Lautrec (French, 1864-1901) created his mass-produced posters in Paris a new artistic practice had appeared whose idea of beauty was contemporary, sophisticated and subtly realistic. By 1890, Lautrec’s art could react in several ways to the modern art tradition. Toulouse-Lautrec repudiated the bourgeois modernity of the Impressionists from the 1870’s and 1880’s displayed in the drawing-room paintings of Claude Monet (French, 1840-1926) and Pierre-Auguste Renoir (French, 1841-1919) and, owing to cultural spaces that had shifted by the 1880’s to artistic cabarets and literary cafés, Lautrec could also claim to be a direct heir to an earlier 1830’s romantic bohemian and 1840’s flâneur.
There are several interpretations for this cultural shift and its effects on artists and artistic practice in the 1890’s including Toulouse-Lautrec’s mass-produced commercial posters. Building on a rejection of bourgeois art forms, Mary Gluck at Brown University argues that artists such as Toulouse-Lautrec—who with others was a creature of the cabarets and cafés—desired commercial mass media to be the means by which the public sphere would eclipse individual lives which modern society had fragmented. At the center of their art production, Gluck believes, is a distinct vision of modernity identified with a city’s public space as opposed to the private anonymity of bourgeois culture (see Popular Bohemia: Modernism and Urban Culture in Nineteenth-Century Paris, 2005). To strive to transform the public sphere by way of the legacy of the café-concert about and for which Toulouse-Lautrec created a significant amount of his mass-produced commercial art could only be an ambitious cultural task. These cabarets and café-concerts, mostly centered on and around Montmartre in Paris, were crowded, loud and often rowdy. Its performances and clientele were often unpolished and popular. Small but well-known art movements such as Les Arts incohérents and their Montmartre cabaret Les Hydropathes begin to describe the level of social parody and frivolity to be expected within these establishments. While Lionel Richard at the University of Picardy attributes these activities to social rebels (see Cabaret, Cabarets: Origines et décadence, 1991), Jerrold Seigel at New York University views it as a calculated new relationship between the popular classes and the bourgeoisie where the aspiring artist, such as Toulouse-Lautrec, could create art for potential customers (see Bohemian Paris: Culture, Politics, and the Boundaries of Bourgeois Life, 1830-1930, 1986). For T. J. Clark, the cabaret’s diverse audience as a venue for some form of cultural democracy by way of a mixing of classes is illusory (see “The Bar at the Folies-Bergères,” The Wolf and the Lamb: Popular Culture in France, From the Old Régime to the Twentieth Century, 1977). Charles Rearick of the University of Massachusetts, Amherst, casts an eye on those frivolous aspects of the Montmartre cabarets, dance halls, and literary cafés. His conclusion is that these activities allowed a Parisian to escape modern society’s social constraints of respectability typically found everywhere else (see Pleasures of the Belle Epoque: Entertainment & Festivity in Turn-Of-The-Century France, 1985). Phillip Dennis Cate at The Jane Voorhees Zimmerli Art Museum at Rutgers University viewed the role of cabarets in the artistic context of these bohemian antics being the genesis of what became twentieth-century avant-garde aesthetics (see The Spirit of Montmartre: Cabarets, Humor, and the Avant-Garde, 1875-1905, 1996). It is the affirmation of the values of spontaneous experience and direct communication as an integral aspect of the modern experience and, for the fin-de-siècle bohemian, parodic performances which helped criticize the official art establishment that carried forward into artistic attitudes in the new century.
The fruit of reflection for this late-nineteenth-century artistic period in Paris is numerous and diverse. It leads to the observation—whether of Henri de Toulouse-Lautrec or the variety of subjects in his mass-produced commercial art—that the stereotype of the artist, poet, or performer as bohemian, owing to their psychological nuance and stylistic antisepsis as aesthetic modernity—and possibly its inverse—becomes a source for their estrangement and alienation from modernity—that is, to emerge as an alienated human figure detached from their society and time. With Toulouse-Lautrec’s sixth poster (Divan Japonais, 1893) it is clear that his mass-produced commercial poster art in Paris was making an important impact on modern art in the 1890’s. It was a new art form for its deploying the rapidly developing technique of color printing. It utilized new approaches to composition and subject matter which were created for a mixture of new and popular commercial establishments. Finally, and perhaps most significantly, they became the first regularly displayed art commodity for public mass consumption. Each of these art principles and practices found in Toulouse-Lautrec’s posters of the 1890’s continue to impact contemporary art-making today.
1. Moulin Rouge-La Goulue is a lithograph done in 4 colors: yellow, blue, red, and black. The Moulin Rouge opened in 1889 and, in summer 1891, the poster was commissioned by its owners. It depicts La Goulue (“The Glutton”) who is 21-year-old Louis Weber (1870-1929) and Valentin-le-Désossé (“the Boneless”) (1843-1907). This is Toulouse-Lautrec’s first, largest, and many estimate, most complex and artistically important poster. Printed by Charles Levy, it is made up of two sheets although Toulouse-Lautrec thought the printer had made mistakes and didn’t use him again. When this poster was plastered around Paris, the artist knew that his own silhouetted profile could be found in the background of silhouetted figures. The art of the streets pioneered by Jules Chéret (1836-1932) and immediately recognized for its implications by writers such as the Goncourt brothers and J.K. Huysmans (1848-1907) Lautrec exploited in the 1890’s aided by technological advances in color printing that continued to improve throughout the decade.
2. The poster Le Pendu is a lithograph done in 2 colors: black and dark green. It was commissioned by a magazine editor to publicize a new theater play. Based on a true story of a wrongful capital death, the poster depicts the son’s suicide. Created in charcoal in late 1891, it was printed in 1895 in a limited edition for collectors only.
3. The poster Ambassadeurs Aristide Bruant is a lithograph in 5 colors yellow, blue, red, black, and olive green. Aristide Bruant (1851-1923) was a singer and this was a promotional poster for a café concert that opened in June 1892. The poster appeared all over Paris and on stage during the performance. The café owner thought the poster was a “disgusting mess” and refused to hang it until Bruant threatened to cancel his show. The subject wears a heavy dark velvet jacket, red shirt scarf, and wide brimmed hat with a riding crop. His head rises out of a dark mass which is lifted wholesale from a Japanese print by Katsukawa Shunshō (1726-1792).
4. The poster Eldorado Aristide Bruant is a lithograph in 5 colors (olive green, yellow, red, blue, and black). It includes the letters “TL” and signed monogram which will appear on other posters. The poster was created for the singer’s event on Boulevard de Strasbourg (north of Boulevard Montmartre at Sebastopol). With the same but reversed design, the customer and artist cut poster costs while increasing brand identity. In modern art the figure of the imposing heroic individual performer was new and Bruant became an overnight celebrity that year in Paris. Toulouse-Lautrec made no money on this project because the café owners were shocked by its content and refused to pay him.
5. The poster Reine de Joie is a lithograph in 4 colors (olive green, yellow, red, and black). It includes the emblematic letters “TL” and is signed. The poster was an advertisement for a suggestive new serialized novel by Victor Joze (1861-1933) and depicted the moment in the novel when the heroine kisses a fat banker, the latter being modeled by Georges Lasserre, a Lautrec friend. The poster, also used as the novel’s cover, caused a scandal across Paris and prompted a poster tear-down campaign. Speculation ran rampant as to who might be the real-life personalities on which characters in the novel were based.
6. The poster Divan Japonais (1892-93) is a lithograph in 4 colors (olive green, yellow, red, and black). The cabaret on rue des Martyrs came under new ownership in 1892 and was totally refurbished in a trendy Japanese style. The poster depicts 24-year-old Jane Avril (1868-1943) with critic Edouard Dujarden (1861-1949) in the cabaret. On stage are shown the long black gloves of new singer Yvette Guilbert (1865-1944). In a stylistic move, the artist cuts off Guilbert’s head and shoulders in the poster much to the consternation of the young singer just getting started in her career. (She later commissioned a poster by another artist to depict her complete figure). When this poster went up all over Paris it created a sensation and was another triumph for Lautrec. In 1894 the Divan Japonais closed to be replaced by another establishment. As with his other posters, there were several preliminary sketches the artist made for Divan Japonais. The posters used the new and improving popular mechanical technique of color printing and applied it to commercial establishments and popular entertainers, subject matter usually reserved for cruder forms of advertisement.
Divan Japonais is one of Toulouse-Lautrec’s early posters. In his poster career the artist usually used anywhere from 2 to 5 colors. It is signed by Toulouse Lautrec. This Montmartre cabaret was taken over in 1892 by a new owner and totally refurbished in the avant-garde Japanese style which was the inspiration for the cabaret’s name. By February 1893 when this sixth poster was made by Lautrec and put up all around Paris, his 5 previous posters had already made him famous.
7. The poster Jane Avril is a lithograph in 5 colors (olive green, yellow, orange, red, and black). The same subject who appeared in Divan Japonais, Jane Avril commissioned this poster for her performance at the Jardin de Paris, a new café-concert. The letters for the name of the establishment were added later by someone other than Lautrec. The artist first produced 20 collector prints and after, with its newly-added letters, the poster went into mass production. Known as La Mélinite—a type of explosive—Jane Avril looked to this poster to reinvigorate her career as a performer in Paris. The poster helped her to take Paris by storm as she went on to perform at the Casino de Paris, the Moulin Rouge and the Folies-Bergères. In terms of composition, the poster is noteworthy for its strong diagonals inspired by Japanese prints and the detail of a large musical instrument—including the meticulously drawn hairs of a musician’s fingers—which rounds out the design and is seen as homage to Degas who used a similar motif in his artwork.
8. The poster Aristide Bruant Dans Son Cabaret is a lithograph in 4 colors (olive green, brown, red, and black). Lautrec’s third image of the singer became a Parisian icon. From the poster’s inception the singer used this image to promote his appearances—and for the next twenty years until 1912.
9. The poster Au Pied De L’Echafaud is a lithograph in 4 colors (grey, red-brown, red, and black). The poster was an advertisement for the memoirs of a prison chaplain published in 1893.
10. The poster Caudieux is a lithograph in 4 colors (olive green, yellow, red and black). Lautrec depicts Caudieux, who was a popular cabaret comedian, to be striding across the stage. Lautrec used the partial figure in the prompt box in other artwork.
11. The poster Bruant Au Miriton is a lithograph in 2 colors (olive green or black and red). Represented with his back to the viewer, the popular performer is identified simply by his costume and the way he stands. This artistic device had already been used by Degas based on a theory by an art critic that a person’s economic and social class could be revealed simply by the way he or she comports themselves. The poster was recycled by Bruant as a songbook cover.
12. The poster Babylone D’Allemagne is a lithograph in 5 colors (olive green, yellow, red, dark blue and black). This was Lautrec’s second poster for another Victor Joze novel following his Reine de Joie. Lautrec wrote to his mother at this time to relate how busy he was with his art projects. Because of Joze’s anti-German message in the book, the author wanted the poster suppressed but it went up all over Paris nonetheless.
13. The poster L’Artisan Moderne is a lithograph in 4 colors (dark blue, yellow, green, and brown). The lettering is not done by Lautrec. Because of the impact of the cabaret and book posters, Lautrec began to be commissioned to make posters for the trades. This poster was provided to an interior design firm.
14. The poster P. Sescau, Photographe is a lithograph in 4 colors (dark red, yellow, green, and dark blue). The lettering is not done by Lautrec. This poster was provided to Paul Sescau, a professional photographer and personal friend of the artist.
15. The poster Confetti is a lithograph in 3 colors (dark olive green, red and yellow). This is Lautrec’s poster for the English paper manufacturer Bella & de Malherbe. The model is Jeanne Granier (1852-1939). These paper manufacturers hosted poster exhibitions in 1894 and 1896 to which Lautrec was invited.
16. The poster May Belfort is a lithograph in 4 colors (olive black, red and yellow). Following his trades posters Lautrec returned to the subject of the single musical performer. May Egan (whose stage name was May Belfort) was an Irish singer who appeared at the Cabaret des Décadents where Jane Avril performed.
17. The poster La Revue Blanche is a lithograph in 4 colors (blue, red, black, and green). The subject is Misia Natanson (1872-1950) who was married to Thadée Natanson whose brother was editor of La Revue Blanche from 1891 to 1903. Misia was muse to a generation of avant-garde artists, composers, and writers as the publication itself was the remarkable meeting point for the Paris literary and artistic worlds in the 1890’s. Lautrec shows Misia wearing an ostrich feather hat, spotted dress, fur jacket and muff and ice skating which was a popular activity in Paris. Two preparatory drawings for this poster are known.
18. The poster May Milton is a lithograph in 5 colors (blue, red, black, yellow and olive green). This poster was never posted in Paris but produced as an advertisement in a magazine to promote the U.S. tour of May Milton, an English dancer at the Moulin Rouge in Paris. Picasso owned a copy of this poster and used some of its compositional elements in his own artwork. Art dealers would commission limited editions of black-and-white lithographs of performers such as May Milton because they sold quickly.
19. The poster Napoleon is a lithograph in 5 colors (blue, reddish brown, black, yellow and olive green). Toulouse-Lautrec produced this poster for a book cover competition that he lost. Failing to sell this artwork, the artist produced a limited edition of 100 copies at the artist’s expense. The artist’s fee for his poster artwork varied a good deal, although during his career Lautrec clearly made more money from the output of his graphic work than his paintings.
20. The poster Salon Des Cents is a lithograph in 6 colors (blue, dark blue, black, yellow, ochre, and red). This poster is Lautrec’s homage to a married woman he met and became infatuated with during a summer cruise in 1895. The young woman sits in a deck chair under an awning facing out to sea. He produced the poster at his rentrée to Paris that fall and used it for international poster exhibitions sponsored by the journal La Plume at the Salon des Cent during winter 1895-96 and later in 1896 at the Libre Esthétique exhibition in Brussels.
21. The poster The Chap Book is a lithograph in 5 colors (olive green, blue, yellow, pink and red). The lettering is not done by Lautrec. The artist used the setting of an Irish-American bar near Place Madeleine in Paris to promote The Chap Book, an American magazine. Along with its identifiable characters, Lautrec includes the image of a bartender preparing a cocktail which was a libation newly introduced to Paris.
22. The poster La Chatelaine, Ou ‘Le Tocsin’ is a lithograph in 2 colors (blue and blue-green). This poster was commissioned by former Republican politician and Editor-in-chief Arthur Huc (1854-1932) to advertise a novel by Jules de Gastyne (1847-1920) which appeared in his newspaper in popular serial form in 1895. Letters were added by others after copies of the poster were printed for collectors of Lautrec’s increasingly popular artwork.
23. The poster Troupe De Mlle Églantine is a lithograph in 4 colors (green-blue, red, yellow and dark brown). The lettering is not designed by Lautrec. This was commissioned by Jane Avril for her work in London at the Palace Theatre and elsewhere. The formation dance was comprised of four identified dancers including Mlle Églantine and Jane Avril and derived from the famous French can-can.
24. The poster La Vache Enragée is a lithograph in 5 colors (dark blue, green-blue, red, yellow and black). The lettering is not designed by Lautrec. This was an advertisement for a new monthly magazine founded by Adolphe Willette (1857-1926). Its editor, Adolphe Roedel, organized an annual parade through Montmartre called the Vachalcade to lampoon the artist’s state of life in a major urban center.
25. The poster Elles is a lithograph in 4 colors (yellow, dark green, orange and blue). Later lettering is not designed by Lautrec. Degas would visit a Paris brothel to sketch its denizens, but Lautrec moved in for weeks at a time to do his artwork. Elles is a series of lithographs of the lives of prostitutes. Although considered some of the finest of lithographs of the nineteenth century, its portfolio of prints could not find collectors and they had to be sold singly. An exhibition of the complete lithographic series was held at La Plume starting in April 1896 where Lautrec adapted Elles’ title-page lithograph as the poster to advertise the show.
26. The poster L’Aube is a lithograph in 2 colors (dark blue and blue-green). The lettering is not designed by Lautrec. This was another advertisement for a new journal, the leftist L’Aube, first published in 1896. After its printing, the printer and artist had a rafter of remainders of this poster which they tried to sell for next to nothing.
27. The poster Cycle Michael is a lithograph in 1 color (olive green). Bicycling had developed into a cult sport in France by the 1890’s. Lautrec’s interest in the new sport led to this poster commission of British cyclist Jimmy Michael with his trainer (left background) and a sports writer with a hand in his coat pocket. The bicycle company rejected Lautrec’s design in part because the depiction of its mechanics was inaccurate which left the artist to print a limited edition for collectors at his own expense.
28. The poster La Chaîne Simpson is a lithograph in 3 colors (red, yellow and blue). The lettering is not designed by Lautrec. This is Lautrec’s second poster for the new sport of bicycling which had become immensely popular in France in the 1890’s. It depicts popular rider Constant Huret (left) and, in the background wearing hats, two British and French bicycle and chain manufacturers. Lautrec was fascinated with the cycling sport and its imagery appears in other of his artwork.
29. The poster The Ault & Wiborg Co is a zincograph in 4 colors (brown, red, yellow and black). The lettering is not designed by Lautrec. The smallest of Lautrec’s posters, it was commissioned by an American ink manufacturer whose sitters are not precisely identified. Before it became a poster advertisement, Lautrec had an edition of it printed which he titled Au Concert.
30. The poster Jane Avril is a zincograph in 4 colors (black, red, yellow and blue). After six years of intense poster production, Lautrec temporarily left its practice in 1897 and 1898. When he returned to it in 1899 he found that technology had advanced to make the printing technique for his artwork more efficient. This poster was commissioned by Jane Avril but never publicly displayed. Lautrec looked to capture her dancing style and graceful and wistful figure which the artist admired. The serpentine-themed dress Jane Avril wears was a popular motif in the Art Nouveau.
31. The poster La Gitane is a lithograph in 5 colors (black, grey, red, brown and blue). The lettering is designed by Lautrec. Lautrec’s last poster was produced for a Carmen-like play that opened in January 1900 at the Théâtre Antoine in the tenth arrondissment. The play was unpopular, the poster never published, and Lautrec’s modern art poster career had come to an end.
Select Bibliography: Ash, Russell, Toulouse-Lautrec:The Complete Posters, Pavilion Books Limited, London, 1991. Beauroy, Jacques, Bertrand, Marc, Gargan, Edward T., editors, The Wolf and the Lamb: Popular Culture in France, From the Old Régime to the Twentieth Century, Anma Libri, Saratoga, CA, 1977. Cate, Phillip Dennis, The Color Revolution: Color Lithography in France, 1890-1900, Peregrine Smith, Inc., Santa Barbara and Salt Lake City, 1978. Cate, Phillip Dennis and Shaw, Mary, editors, The Spirit of Montmartre: Cabarets, Humor, and the Avant-Garde, 1875-1905, Jane Voorhees Zimmerli Art Museum, Rutgers, New Brunswick, New Jersey, 1996. Denvir, Bernard, Toulouse-Lautrec, Thames and Hudson, London, 1991. Gluck, Mary, Popular Bohemia: Modernism and Urban Culture in Nineteenth-Century Paris, Harvard University Press, Cambridge, MA, 2005. Foxwell, Chelsea, Leonard, Anne, et.al. Awash in Color: French and Japanese Prints, Smart Museum of Art, University of Chicago, 2012. Oberthur, Mariel, Cafés and Cabarets of Montmartre, Peregrine Smith Books, Salt Lake City, 1984. Rearick, Charles, Pleasures of the Belle Époque: Entertainment & Festivity in Turn-Of-The-Century France, Yale University Press, New Haven and London, 1985. Seigel, Jerrold, Bohemian Paris: Culture, Politics, and the Boundaries of Bourgeois Life, 1830-1930, Penguin Books, New York, 1986. Thory-Frèches, Claire, Roquebert, Anne, Thomson, Richard, Toulouse-Lautrec, South Bank Center, 1991. Weisberg, Gabriel P., Montmartre and the Making of Mass Culture, Rutgers University Press, News Brunswick, New Jersey and London. 2001.