Feature Image: 1982 Chevy Caprice Classic. 92% 7.79 mb. June 2018.

Chevrolet had a golden year in 1965. Sales had not been that stellar since 1955. What a difference one model year makes. In 1966 Chevrolet took a beating from Ford mainly from Ford’s new sporty Mustang for which Chevy had no direct competition yet. The closest was the Chevy II V-8 with its front engine rear-wheel drive but it wasn’t sporty and became competition for Ford’s Falcon. Further headaches for Chevy included negative publicity from consumer advocate Ralph Nadar’s book “Unsafe at Any Speed,” published in 1965 that criticized the automotive industry for its safety record, focusing on the Corvair, particularly driver handling concerns with the rear-engine economy car. As Nader’s work led to the passage of the National Traffic and Motor Vehicle Safety Act in 1966, which mandated federal safety standards for vehicles, it impacted Chevrolet sales in the short term adversely. In 1966 the Chevrolet Full Size whose model lines included the Bel Air (1950), Biscayne (1958), and Impala (1958) that represented more than 70% of Chevrolet’s sales volume now included the bumped-up Caprice in 1966 as the new top of the line model. The Caprice, which started in 1965 as a luxury option to the Impala 4 Door Hardtop, became popular as its own model and competed with the Plymouth VIP and new Ford Galaxie 500 LTD.

The Chevrolet Caprice is a full-size car produced by Chevrolet in North America for the 1965 through 1996 model years. Full-size Chevys were touted as “The New Chevrolet.”

“The New Chevrolet. We Made It Right For the ‘80s.” – Ad tag line in 1980 for Impala and Caprice Classic.

By 1980 the full-size Caprice Classic received with the Impala (1958-1985) an exterior makeover to be more aerodynamic for fuel economy with all new sheet metal as it retained the same chassis and basic interior and exterior design and appearance. In the pursuit of reducing drag, the front fenders and hood were lowered and the back trunk lid and rear quarter were raised. The roofline was formalized and body sides were smoothed. A new grille insert was “egg crate” style that was 4 rows high and five times as wide. On behalf of better fuel economy, the weight of this streamlined Chevy Caprice was reduced by 100-150 pounds.

The 1982 model year was part of the Caprice’s Third Generation that went from 1977 to 1990. In 1982 the Caprice Landau Coupe was dropped with only the three-seat Caprice Wagon, Sports Coupe and Four-Door Sedan offered. Both the two-door six -passenger V6 Sports Coupe and Four Door Sedan had an optional V8 engine. The Sports Coupe listed for $8,221– $8,291 (about $27,479.52 today) while the Four Door Sedan listed for $8,367 – $8,437 (about $27,967 today). Fully loaded options inside and out could add over $3000 ($10,000 today). In 1980 the Impala and Caprice Classic amounted to over 25% of Chevy’s sales volume. Caprice featured specific triple unit taillights, bright roof trim moldings, stand up hood ornament, and full wheel covers along with an interior velvet-look knit cloth or all-vinyl front bench seat, fold down center armrest (4-doors only), front door pull straps and lower door panel carpeting, electric clock, and extra acoustical insulation and courtesy lights.  

SOURCES:

See – https://www.capriceclassic.com/onamarie.geo/chevy1982.html – retrieved July 17, 2025.
J. “Kelly” Flory, Jr., American Cars, 1966 to 1972, McFarland & Company, Inc. pp. 32-33; 38-39.
J. “Kelly” Flory, Jr., American Cars, 1973 to 1980, McFarland & Company, Inc. pp. 798-800; 809-810.

This explanatory article may be periodically updated.